Google is the most popular search engine on the Internet. Many people use Google to find answers to their questions, and Google will show them lots of results on SERP (Search Engine Result Page). The websites listed on the first page of SERP get 95 per cent of traffic. Hence, it becomes crucial to rank your website on the first page of Google. In this article, we explore SEO (Search Engine Optimization) Techniques to rank your website on the first page of Google.

Search Engine Optimization Types

SEO divides into three types: On-Page SEO, Technical SEO, and OFF Page SEO. All three factors needs to be optimized to rank higher.


ON-Page SEO is also known as On-Site SEO. It is the process of optimizing your website’s content and structure to improve its ranking in SERPs. For more information, you can read our guide on On Page SEO Techniques to Drive Traffic.


SEO techniques performed outside your site can be called OFF-Page SEO. It is all about creating a website appearance for search engines. For more information, you can read our guide on Top 5 Off-Page SEO Techniques to Build Backlinks.

Technical SEO:

Technical SEO is all about fixing errors. It is a complex process, but it’s also necessary to rank higher on Google.

  1. Crawl Report(s)
  2. SSL Certificate
  3. HTML Errors
  4. Sitemap
  5. Website Speed
  6. Mobile-Friendly Website(AMP)
  7. Robots.txt File
  8. Check for Broken Links
  9. Duplicate Content
  10. Minifying CSS & JavaScript Files

Search Engine Optimization Techniques

Three SEO Techniques are the following:

  1. White Hat SEO
  2. Black Hat SEO
  3. Grey Hat SEO
seo types and techniques

White Hat SEO

White Hat SEO is the most ethical way to improve your search engine ranking. It’s a long-term technique and gives you results gradually. It involves following all Google guidelines to rank better.

Black Hat SEO

Unethical tactics that use to get a higher ranking in SERP are known as Black Hat SEO. All the Unethical tactics are against Google Webmaster Guidelines and Bing Webmaster Guidelines.

Gray Hat SEO

Grey Hat SEO is a mixture of White Hat SEO and Black Hat SEO. Clickbait content is one of the best examples of Grey Hat SEO.

SEO Tips and Techniques are important for search engine rankings. They are important to rank higher in organic search listings amongst your competitors. Only with a few SEO tactics, you’ll see a big difference in your website ranking.


These are some basic SEO techniques that you can use to improve your website’s ranking. Having better search visibility for your site increases your chances of attracting customers. However, it is challenging to rank higher on the Google. But with a few SEO techniques, you can rank better on Google.

SEO Types and Techniques FAQ:

There are three types of SEO in Digital Marketing. All the three factors can give you lots of traffic.

Tactics that you can do on your site to achieve ranking is on-page SEO and tactics that we do outside the site are known as OFF-Page SEO.