There is no way to overstate the importance of search engine optimization (SEO) in driving traffic to a website. If you don’t do On Page SEO properly, it will be challenging to get much traffic from search engines. Be at ease; we are here to assist. We will discuss some essential On-Page SEO techniques in this post because they are vital for your website.
Table of contents
On Page SEO
There are two main aspects to SEO: on-page optimization and off-page optimization. On-page optimization refers to all the measures you can take on your own website to improve its ranking in Google search results.
#1 High-Quality Content
Content is King. Probably you have heard this sentence too many times. But do you really care about that? If not, do it because it’s vital for search engines and for readers alike.
Do thorough keyword research before creating content, then write content around your relevant keywords.
Things don’t stop here. If you already do that, then update your old content. Your website ranking can improve if you update outdated content on your site.
Thus, the core of the on-page SEO process is website content.
Also Read: How to Fix the “Crawled Currently not Indexed” issue?
#2 Title Tag
On your website, each page contains a unique Title. Readers and search engines learn about your page from the Title. So Page Title is an imperative aspect of on-page SEO.
Make sure your Page Title is attractive, informative and keyword-rich. The title tag shows up in the search results, so it’s crucial to optimize the title tag.
#3 Meta Descriptions
Meta Description is another aspect of On Page SEO. A short description of your page is necessary to entice people to your website. So make it as informative as possible. Additionally, don’t forget to include a relevant keyword in your Meta Description.
Even if your position doesn’t change, a convincing meta description can raise the click rate of your organic search results. It means that more people who see your page in search results click through and visit your website.
Also Read: Top 3 Google Tools for SEO
#4 URL Optimization helps On-Page SEO
Every page of your website has a different URL. A user or search engine requires a URL to reach a specific page on your website, just as you need your office address to visit your office. So make sure your URL is simple and remember able. Moreover, include relevant keywords in your URL to rank higher in SERPs.
Also Read: Use effective SEO Techniques to Increase Your Website Traffic
#5 Image Optimization
Image SEO is a subset of On-Page SEO that focuses on optimizing images to improve their ranking in Google image search results. By using the right keywords and adding alt text, you can help your images rank higher in search results, which can lead to more website visitors.
Alt Text is known as an alternative text that shows when the image on a website is failed to load. We already cover about this in your Image SEO post.
Default alt tag: img-jpg001.jpg
Seo Friendly alt tag: Coolz Geeks Profile Pic.jpg
In order to understand the image, search engines still prioritize Alt Text over Image Recognition.
Also Read: What is Image SEO? Image Sharing Websites for SEO (High DA)
#6 Heading Tags
Use proper heading tags in your article. Heading tags make the content user-friendly and the use of keywords in heading tags helps search engines to understand your content.
#7 Internal Links
Internal Links are an important aspect of SEO. They help to improve the ranking and structure of your website and also help to keep people on your site for longer. Make sure that content is relevant to page and placed in a way what makes sense for the reader.
#8 External Links
External Links are important as an SEO aspect. Outbound links helps in improve your website authority. Make sure you add high quality and relevant link in your content.
Conclusion: On Page SEO
You may be wondering why your competitor’s website always shows on the first page of Google. The answer to this question is simple: your competitor has mastered the art of SEO or search engine optimization.
If you’re looking to get your website to rank higher on Google, a helpful blog post like this can be a huge help. In this post, we talk about the five best on-page SEO techniques that can help you increase your website’s traffic. We hope you enjoy the post and find it helpful! If you have any further questions, feel free to contact us.