Google is the most popular search engine in the world. Many people use Google to find answers to their questions, and Google will show them lots of results in SERP(Search Engine Ranking Page). The websites listed on the first page SERP get 95 percent of traffic. That’s why SEO is necessary, and you need to learn it. We wrote this post so that you can learn about Different Types of SEO and Techniques.

Having better search visibility for your site increases your chances of attracting customers. But it’s hard to rank higher in the SERP. Few SEO steps can help you in that. With a few SEO steps, you can rank higher in the SERP.

Type of Search Engine Optimization

SEO divides into three types: On-Page SEO, Technical SEO, and OFF Page SEO. To rank higher, all the factors are important.

ON-Page SEO:

ON-Page SEO is also known as On-Site SEO. Lots of elements on your site can help you achieve ranking and traffic. Below are some ON-Page SEO factors that can rank your website on google’s first page.

  1. Keyword in Title
  2. Description in Keyword
  3. H1 Tag with Keyword
  4. Keyword in URL
  5. Keyword or its Synonyms in Article
  6. Content Updates
  7. Length of the Article
  8. Image Optimization
  9. Internal Links
  10. External Links
  11. Canonical Tag
  12. Page Speed


SEO tactics performed outside your site can be called OFF-Page SEO. It is all about creating a website appearance for search engines. OFF-Page SEO factors are below.

  1. Social Media Marketing
  2. Blog Commenting
  3. Guest Posting
  4. Forum Posting/Commenting
  5. Press Release
  6. Article Sharing
  7. Social Bookmarking
  8. Directory Submission
  9. Image Sharing
  10. Video Sharing
  11. PPT Submission
  12. Video Submission
  13. Profile Creation
  14. Web 2.0
  15. Classifieds
  16. Business Listing
  17. Infographic
  18. PDF Sharing

Technical SEO:

Technical SEO is all about fixing errors.

  1. Crawl Report(s)
  2. SSL Certificate
  3. HTML Errors
  4. Sitemap
  5. Website Speed
  6. Mobile-Friendly Website(AMP)
  7. Robots.txt File
  8. Check for Broken Links
  9. Duplicate Content
  10. Minifying CSS & JavaScript Files

Search Engine Optimization Techniques

Three SEO Techniques are following:

  1. White Hat SEO
  2. Black Hat SEO
  3. Grey Hat SEO
seo types and techniques

White Hat SEO:

All the ethical ways that can improve your search engine ranking are known as a White Hat SEO. White Hat SEO gives you results for a long time.

Black Hat SEO:

Unethical tactics that use to get a higher ranking in SERP are known as Black Hat SEO. All the Unethical tactics are against Google Webmaster Guidelines and Bing Webmaster Guidelines.

Gray Hat SEO:

Grey Hat SEO is a mixture of White Hat SEO and Black Hat SEO. Clickbait content is one of the best examples of Grey Hat SEO.

SEO Tips and Techniques are important for search engine rankings. They are important to rank higher in organic search listings amongst your competitors. Only with a few SEO tactics, you’ll see a big difference in your website ranking.

SEO Types and Techniques FAQ:

What are the types of SEO in Digital Marketing?

There are three types of SEO in Digital Marketing. All of the three factors can give you lots of traffic.

What is the difference between ON-Page SEO and OFF-Page SEO?

Tactics that you can do on your site to achieve ranking is on-page SEO and tactics that we do outside the site are known as OFF-Page SEO.